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MARKETING AND ENTREPRENEURSHIP PROGRAMS OF STUDY

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CTE Advanced Studies
Course Number: 8595
Recommended Maximum Enrollment: 25
Recommended Hours of Instruction: 135-150
Prerequisite: Two technical credits in one Career Cluster
Description:
This culminating course is for juniors and seniors who have earned two technical credits, one of which is a completer course, in one Career Cluster. The Advanced Studies course must augment the content of the completer course and prepare students for success in transitioning to postsecondary education and future careers. Students work under the guidance of a teacher with expertise in the content of the completer course in collaboration with community members, business representatives, and other school-based personnel. The four parts of the course include writing a research paper, producing a product, developing a portfolio, and delivering a presentation. Students demonstrate their abilities to use 21st century skills. DECA (an association for Marketing Education students), Future Business Leaders of America (FBLA), FFA, Family, Career and Community Leaders of America (FCCLA), Health Occupations Students of America (HOSA), SkillsUSA, and Technology Student Association (TSA) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


CTE Apprenticeship
Course Number: 8596
Recommended Maximum Enrollment: NA
Recommended Hours of Instruction: 135-150
Prerequisite: Two technical credits in one Career Cluster
Description:
Students who participate in apprenticeships or pre-apprenticeships through the North Carolina Department of Labor, Apprenticeship and Training Bureau can also earn CTE credit while they earn hours and experience toward an adult apprenticeship leading to a completed journeyman certificate. This course is appropriate for occupations that do not require a college degree but require a high level of skill and knowledge.


CTE Career and College Promise I
Course Number: 8598
Recommended Maximum Enrollment: NA
Recommended Hours of Instruction: NA
Prerequisite: None
Description:
Career and College Promise provides a way for any North Carolina high school student in good academic standing who meets eligibility requirements to take community college courses while still in high school. Students can combine high school and postsecondary courses to earn a credential, certificate, or diploma in a technical field and meet requirements for CTE concentration. Credit may be transferrable to another North Carolina community college, to UNC System institutions, and to many of the stateÕs independent colleges and universities. Students should work with their school counselor to determine what CTE pathways are available at their local community college or in what other ways they can access this program.


CTE Career and College Promise II
Course Number: 8599
Recommended Maximum Enrollment: NA
Recommended Hours of Instruction: NA
Prerequisite: None
Description:
Career and College Promise provides a way for any North Carolina high school student in good academic standing who meets eligibility requirements to take community college courses while still in high school. Students can combine high school and postsecondary courses to earn a credential, certificate, or diploma in a technical field and meet requirements for CTE concentration. Credit may be transferrable to another North Carolina community college, to UNC System institutions, and to many of the stateÕs independent colleges and universities. Students should work with their school counselor to determine what CTE pathways are available at their local community college or in what other ways they can access this program.


CTE Internship
Course Number: 8597
Recommended Maximum Enrollment: NA
Recommended Hours of Instruction: 135-150
Prerequisite: None
Description:
A CTE Internship allows for additional development of career and technical competencies within a general career field. Internships allow students to observe and participate in daily operations, develop direct contact with job personnel, ask questions about particular careers, and perform certain job tasks. This activity is exploratory and allows the student to get hands-on experience in a number of related activities. The teacher, student, and the business community jointly plan the organization, implementation, and evaluation of an internship, regardless of whether it is an unpaid or paid internship.


Entrepreneurship I
Course Number: 8716
Recommended Maximum Enrollment: 25
Recommended Hours of Instruction: 135-150
Course blueprint: Summer 2012 (pdf, 159kb)
Prerequisite:
Marketing OR Personal Finance OR Principles of Business and Finance
Description:
In this course students evaluate the concepts of going into business for themselves and working for or operating a small business. Emphasis is on the exploration of feasible ideas of products/services, research procedures, business financing, marketing strategies, and access to resources for starting a small business. Students develop components of a business plan and evaluate startup requirements. English language arts and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) and Future Business Leaders of America (FBLA) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Entrepreneurship II
Course Number: 8717
Recommended Maximum Enrollment: 25
Recommended Hours of Instruction: 135-150
Course blueprint: Summer 2012 (pdf, 160kb)
Prerequisite: Entrepreneurship I
Description:
In this course students develop an understanding of pertinent decisions to be made after obtaining financing to open a small business. Students acquire in-depth understanding of business regulations, risks, management, and marketing. Students develop a small-business management handbook. English language arts and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) and Future Business Leaders of America (FBLA) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Exploring Business, Marketing, and Entrepreneurship
Course Number: 6208
Recommended Maximum Enrollment: 25
Recommended Hours of Instruction: Local decision
Course blueprint: Summer 2008 (pdf, 190kb)
Prerequisite: None
Description:
This middle school course is designed to explore the nature of business in an international economy and to study related careers in fields such as entrepreneurship, financial services, information technology, marketing, office systems technology, public relations and promotion, and travel and tourism. Emphasis is on using the computer while studying applications in these careers along with problem solving and thinking skills. This course contributes to the development of a career development plan. English language arts, mathematics, and social studies are reinforced. Work-based learning strategies appropriate for this course include service learning and job shadowing. Apprenticeship and cooperative education are not available for this course. Future Business Leaders of America (FBLA) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Fashion Merchandising
Course Number: 6631
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 135-150
Course blueprint: Summer 2005 (pdf, 96kb)
Prerequisite: None
Description:
In this course students are introduced to the fashion and merchandising industries. Students acquire transferable knowledge and skills among the concepts of the business of fashion, fashion promotion events, the evolution and movement of fashion, the fashion industry, career development, merchandising of fashion, and the selling of fashion. Mathematics and science are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) and Family, Career and Community Leaders of America (FCCLA) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Hospitality and Tourism
Course Number: 6645
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 135-150
Course blueprint: Summer 2004 Version 2 (pdf, 220kb)
Prerequisite: Marketing OR Sports and Entertainment Marketing I
Description:
In this course, students are introduced to the industry of travel, tourism, and recreational marketing. Students acquire knowledge and skills on the impact of tourism, marketing strategies of the major hospitality and tourism segments, destinations, and customer relations. Emphasis is on career development, customer relations, economics, hospitality and tourism, travel destinations, and tourism promotion. Mathematics and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Marketing
Course Number: 6621
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 135-150
Course blueprint: Summer 2011 Version 2 (pdf, 162kb)
Prerequisite: None
Description:
In this course, students develop an understanding of the processes involved from the creation to the consumption of products/services. Students develop an understanding and skills in the areas of distribution, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Students develop an understanding of marketing functions applications and impact on business operations. Mathematics and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Marketing Management
Course Number: 6622
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 135-150
Course blueprint: Summer 2011 Version 2 (pdf, 165kb)
Prerequisite: Marketing or Fashion Merchandising
Description:
In this course, students acquire an understanding of management environments of marketing concepts and functions. Topics include human resources, marketing information, products/services, distribution, promotion, and selling. Students develop an understanding of marketing functions applications and impact on business decisions. English language arts and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Personal Finance
Course Number: 8726
Recommended Maximum Enrollment: 25
Recommended Hours of Instruction: 135-150
Course blueprint: Summer 2010 Version 2 (pdf, 32kb)
Prerequisite: None
Description:
This course prepares students to understand economic activities and challenges of individuals and families, the role of lifestyle goals in education and career choices, procedures in a successful job search, financial forms used in independent living, and shopping options and practices for meeting consumer needs. The course also prepares students to understand consumer rights, responsibilities, and information, protect personal and family resources, and apply procedures for managing personal finances. English language arts and mathematics are reinforced. Work-based learning strategies appropriate for this course include mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship and cooperative education are not available for this course. DECA (an association for Marketing Education students), Future Business Leaders of America (FBLA) and Family, Career and Community Leaders of America (FCCLA) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Principles of Business and Finance
Course Number: 8721
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 135-150
Course blueprint: Summer 2010 (pdf, 28kb)
Prerequisite: None
Description:
This course introduces students to topics related to business, finance, management, and marketing to cover business in the global economy, functions of business organization and management, marketing basics, and significance of business financial and risk management. English language arts, social studies, and mathematics are reinforced. Work-based learning strategies appropriate for this course include mentorship, school-based enterprise, service learning, and job shadowing. Cooperative education is not available for this course. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) and Future Business Leaders of America (FBLA) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Project Management I
Course Number: 8510
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 135-150
Course blueprint: Summer 2012 (pdf, 167kb)
Prerequisite: None
Description:
This course will introduce students to the principles, concepts, and software applications used in the management of projects. Through project-based learning, students will understand how to use the framework of initiating, planning, executing, monitoring and controlling, and closing a project in authentic situations. Art, English language arts, and mathematics are reinforced. Work-based learning strategies appropriate for this course include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students), Future Business Leaders of America (FBLA), FFA, Family, Career and Community Leaders of America (FCCLA), SkillsUSA, and Technology Student Association (TSA) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Project Management II -- Global
Course Number: 8511
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 135-150
Course blueprint: Under development
Prerequisite: Project Management I
Description:
This project-based course focuses on the impact of cultural differences and exchange rate fluctuations on business practices and the marketing mix in global markets. Students will understand factors that affect manufacturing and research location selection, the impact of local government policies and procedures on market decision making, and the use of strategic alliances to acquire additional necessary experience. Finally, students will learn to identify and manage risk in global market development. Art, English language arts, and mathematics are reinforced. Work-based learning strategies appropriate for this course include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students), Future Business Leaders of America (FBLA), FFA, Family, Career and Community Leaders of America (FCCLA), SkillsUSA, and Technology Student Association (TSA) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Project Management II -- Technology
Course Number: 8512
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 135-150
Course blueprint: Under development
Prerequisite: Project Management I
Description:
This project-based course focuses on the use of information technology to increase the effectiveness and efficiency of project management and integrated enterprise. Students will learn operational strategies for managing advanced technology and innovation as well as how to map the high technology operations environment to business settings. Art, English language arts, and mathematics are reinforced. Work-based learning strategies appropriate for this course include apprenticeship, cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. DECA (an association for Marketing Education students), Future Business Leaders of America (FBLA), FFA, Family, Career and Community Leaders of America (FCCLA), SkillsUSA, and Technology Student Association (TSA) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Project Management III
Course Number: 8513
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 125-150
Course blueprint: Under development
Prerequisite:
Project Management II -- Global OR Project Management II -- Technology
Description:
This project-based, culminating course covers the management of a complete project in an authentic environment. Students will be responsible for planning, monitoring, controlling, and completing a series of smaller projects as well as a capstone project. Art, English language arts, and mathematics are reinforced. Work-based learning strategies appropriate for this course include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students), Future Business Leaders of America (FBLA), FFA, Family, Career and Community Leaders of America (FCCLA), SkillsUSA, and Technology Student Association (TSA) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Sports and Entertainment Marketing I
Course Number: 6670
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 135-150
Course blueprint: Summer 2012 (pdf, 156kb)
Prerequisite: None
Description:
In this course, students are introduced to the industry of sports, entertainment, and event marketing. Students acquire transferable knowledge and skills among related industries for planning sports, entertainment, and event marketing. Topics included are branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; human relations; and safety and security. Mathematics and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Sports and Entertainment Marketing II
Course Number: 6671
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 135-150
Course blueprint: Summer 2004 (pdf, 194kb)
Prerequisite: Sports and Entertainment Marketing I
Description:
In this course, students acquire an understanding of sports, entertainment, and event marketing. Emphasis is on business management, career development, client relations, contracts, ethics, event management, facilities management, legal issues, and sponsorships. Mathematics and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Strategic Marketing
Course Number: 6626
Recommended Maximum Enrollment: 30
Recommended Hours of Instruction: 135-150
Course blueprint: Summer 2008 Version 2 (pdf, 55kb)
Prerequisite: None
Description:
This fast-paced course challenges students by combining into one course the concepts taught in the Marketing and Marketing Management courses. The curriculum, activities, and resources utilized in this course are written at the freshman college level. The Strategic Marketing course focuses on the impact of marketing on society, procedures used in buying behavior, procedures to manage marketing information, procedures to develop and manage products, pricing procedures, promotion, marketing channels, supply chain management, retail operations, and global marketing. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.


Virtual Enterprises International
Course Number: 8718
Recommended Maximum Enrollment: 20
Recommended Hours of Instruction: 270-300
Course blueprint: Under development (pdf, 70kb)
Prerequisite:
6311 Accounting I or 8710 Business Management or 8716 Entpreneurship I
Description:
In this two-credit year-long course a simulated business is set up and operated by students with the guidance of a teacher/facilitator and a business partner. Virtual Enterprises (VE) allows students to experience all facets of being an employee in a firm in an actual business environment. Students are involved in every aspect of running a business, including human resources, accounting, product development, production, distribution, marketing and sales, and they engage in trade with other practice firms (VEs) around the world. This simulation enables students to understand how employees, workgroup teams, and departments interact with each other and work together for the goal of the company. In addition, the simulation conveys the expectations of the workplace. Students engage in various business activities throughout the year, which create authentic applied learning opportunities through hands-on applications, problem solving, and written and oral communications. In addition, students learn about a variety of careers associated with business, acquire global economic knowledge, and use technology as applied in business. Participation in national and international trade fairs as well as the local and national business plan competitions are key components of the VE program that actualize the world of work, communications, technology and global business.English language arts, mathematics, and social studies are reinforced. Work-based learning strategies appropriate for this course include job shadowing, internship and cooperative learning. DECA (an association for Marketing Education students and Future Business Leaders of America (FBLA) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.

Local Course Options

Schools may offer one or more specialized courses not included in the Standard Course of Study. These courses should meet a local economic need. Options may include:

  • Fashion Merchandising and Management
  • International Marketing

Refer to Part I, Local Course Options, and Appendix B for instructions on how to offer these courses.

Notes:

A:Adopted from another source, contact program area for more information on ordering
R:Reformatted but not otherwise revised
P:Pilot
D:Draft
L:Leadership objectives revised
OL:Outline

1:Curriculum guide not available in electronic format.
2:Alternative forms of curriculum products will be distributed
3:A complete package is available commercially
4:Draft or pilot blueprint are provided for review purposes only.
 Contact program area for piloting opportunities.
5:Use objectives from other T&I Education courses (See Standard Course of Study)
6:Bank not yet validated; released in pilot form.
7:Students enrolled in course should be tested with performance assessments
 and industry certification exams.

 
 
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FFA: Agricultural Education
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FBLA: Business, Finance and Information Technology
Classroom Resources
Status of Curriculum Materials
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Status of Curriculum Materials
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FCCLA: Family Consumer Sciences
Classroom Resources
Status of Curriculum Materials
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HOSA: Health Science
Classroom Resources
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DECA: Marketing and Entrepreneurship
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TSA: Technology Engineering and Design
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Status of Curriculum Materials
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Skills USA: Trade and Industrial
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